Seamless & Secure Payments with AI-Driven Risk Intelligence

Retail & Consumer Goods

Fewer false declines, increased transaction success, and stronger fraud protection

Background

For e-commerce businesses, every failed or delayed payment is a lost customer. Our client—a rapidly scaling online marketplace—was facing a dual challenge: rising fraud attempts and overly aggressive fraud filters causing legitimate payments to be blocked.

The Challenge

Traditional fraud prevention tools were static and conservative, often flagging normal customer behavior as suspicious. This not only frustrated users and reduced conversion rates but also failed to catch more sophisticated fraud patterns hidden in transaction flows.

The Solution

Azranta implemented an AI-powered risk assessment engine that works in real time to evaluate transactions. The system:
Analyzes thousands of risk signals, including device behavior, location patterns, and historical purchase activity
Distinguishes legitimate customers from bad actors using adaptive machine learning
Continuously updates its models to account for evolving threats without disrupting the payment flow

What the Retail Chain Said

Azranta helped us strike the perfect balance between security and user experience.

With Azranta’s AI at the core of its payment system, the client turned a major business pain point into a competitive advantage—delivering faster, safer, and smarter transactions that drive growth and build customer trust.

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28% reduction in false payment declines, leading to higher conversion rates

35% improvement in fraud detection accuracy, stopping threats before they caused damage

20% increase in successful transaction volume due to smoother, intelligent payment approvals

Enhanced customer trust and satisfaction across the platform

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Frequently Asked Questions

What does Azranta do, exactly?

We specialize in designing AI-driven and automation-first solutions that eliminate inefficiencies and boost business performance. From robotic process automation (RPA) to custom AI integrations, we help you move faster, smarter, and leaner.

What industries do you work with?

We’ve worked across finance, healthcare, logistics, retail, and more. If your business has repeatable processes, legacy systems, or data bottlenecks—we can help.

Is it expensive or risky to implement AI?

Not with us. Our modular, cost-efficient approach minimizes risk while maximizing ROI. Think of it as future-proofing your operations—without breaking the bank.

Can I talk to someone before diving in?

Of course. That’s the best place to start. We offer a free discovery call where we explore your current challenges and map out where automation or AI could deliver the most value.
Click Here to Schedule a meeting.

Is AI right for my business—even if we’re not tech-heavy?

Absolutely. Whether you’re a traditional enterprise or a modern digital player, AI and automation can unlock value in places you didn’t expect—without needing a full IT overhaul. We start simple and scale smart.

How fast can we see results?

Most of our clients start seeing measurable impact—like reduced costs or time savings—within 30 to 90 days. We focus on quick wins and long-term gains, customized to your goals.