Finance and Insurance

37% improvement in forecast accuracy

Background

n the high-stakes world of digital payments, fraud tactics evolve rapidly—often outpacing traditional rule-based detection systems. Our client, a leading fintech firm processing millions of transactions daily, needed a more adaptive and intelligent solution to protect both their users and their reputation.

The Challenge

n the high-stakes world of digital payments, fraud tactics evolve rapidly—often outpacing traditional rule-based detection systems. Our client, a leading fintech firm processing millions of transactions daily, needed a more adaptive and intelligent solution to protect both their users and their reputation.

The Solution

Azranta integrated Generative AI into the client’s fraud detection engine, creating a system that:
Analyzes transaction behavior in real time
Detects anomalies based on deep behavioral modeling
Continuously learns from new fraud patterns across devices, geographies, and attack vectors
Adapts instantly to zero-day threats without waiting for manual rule updates
The system combines precision and adaptability, flagging high-risk transactions with remarkable accuracy while minimizing false alarms.

What the Retail Chain Said

We’ve never had a fraud detection system this smart or this fast.

Generative AI turned reactive fraud defense into proactive digital protection. With continuous learning and real-time adaptability, the client now delivers safer, smarter payments—without slowing down the user experience.

42% increase in fraud detection accuracy
Real-time response capabilities enabled instant flagging and blocking
30% reduction in unauthorized transaction losses
Fewer false positives, improving user trust and experience

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