Finance Operations

Smarter portfolios, higher engagement, and improved client retention

Background

In a saturated fintech market, our client—a digital wealth management firm—was struggling to stand out. Their users wanted more than generic portfolio advice; they expected tailored investment strategies that matched their unique financial situations and life goals.

The Challenge

Most platforms offered static or rules-based recommendations that failed to reflect individual nuances like shifting risk appetite, changing goals, or evolving market conditions. The client needed a dynamic, intelligent solution that could adapt in real-time to each user’s financial landscape.

The Solution Stack

Azranta integrated Generative AI to power an intelligent recommendation engine capable of delivering hyper-personalized investment strategies.

Live market trends and macroeconomic indicators
User financial goals and timelines
Spending behavior, income patterns, and investment history
Real-time risk tolerance assessments

The AI continuously refines its recommendations as user data and market conditions evolve, creating living portfolios—not static plans.

Live market trends and macroeconomic indicators

User financial goals and timelines

Spending behavior, income patterns, and investment history

What the Client Said

Users are now interacting with our portfolio tool daily—and they’re investing more confidently.

Azranta’s solution helped us leap ahead of the competition, By embracing generative AI, the client transitioned from offering templated advice to delivering dynamic, intelligent financial guidance—custom-fitted to each user. The result? Better decisions, stronger relationships, and a truly modern investment experience.

40% increase in user engagement with portfolio tools
25% boost in client retention due to personalized, adaptive advice
Positive user feedback on relevance and trust in the AI’s guidance

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